How To Write a Treatment.
Probably the most critical step in pre-production is the writing of a treatment. A treatment is the director’s vision: a summary of the work that is going to be shot. A treatment is a sales tool. Agency people and clients are extremely busy and have very short attention spans. They don’t have the time to meet and discuss projects but they’re happy to browse through a 4 to 12 page treatment about the commercial you plan to shoot for them. This is their first glimpse at the material. Continue reading “How To Write a Directors’ Treatment for a TV Commercial”