What Is Video Production?

The video production process is divided into three phases:-

• Pre-Production

• Production

• Post-Production

The foremost phase in video production is the Pre-Production. Like for a sturdy building, you need to have a strong foundation, similarly for an outstandingly amazing video, it is very important that the idea and script should be dealt with utmost care and novelty, as these two elements serve as the base for a magnificent video. A never heard before idea is something which can ensure a huge success for the final video. It is one of the most difficult tasks and it might take a full-fledged team of people to come up with it. Once the idea is conceptualized; then comes in the very creative task of writing a script. The one who writes a script needs to weave it beautifully around the idea. He needs to visualize the scenes and put it in words. Thus, it is a challenging task and at times involves more than one person to give it proper shape and direction. In the pre-production stage, the unit or the production team would also decide the locations and most importantly the budget of the video. Budgeting is a very critical aspect since the next two stages are entirely dependent on it. Budget helps to streamline the resources. A good video production company will make sure that it designs a budget that perfectly fits your pocket and meets your needs.

Once the Pre Production phase is over then comes the exigent phase of production. Like the soldiers take onto the battle field during the time war, similarly, the production team takes onto the location to shoot the video in production stage. Shooting a video is an art, which is not everybody’s cup of tea.

While shooting, the whole crew has to work like one strong team. They need to keep coordination, which is maintained by the director. He instructs the whole crew, be it the camera person, the actors or the lighting man. Only if the footage during the production phase are shot efficiently can one hope for the final product to be brilliant. The shooting might be conducted outdoors or indoors, depending upon the demand of the script and the budget. A good production unit will not only comprise a great team but also latest equipment involved for shooting, such as high-definition cameras, various shooting lights and digital audio aids.

Once the field job of shooting the video is over, the last and the final stage comes in light i.e. the post production stage. Under this final stage, the footage shot during the second stage are reviewed again and again and the best shots are chosen. Through the help of latest techniques and software in Editing, the video is edited. A good editor will have a perfect blend of creativity and technical knowledge. He will make sure that the video has perfect harmony and sequence and delivers the core message efficiently and effectively. Editing might not only involve video elements but also sound elements, like background music, dubbing and voice over. They say there is no gain without pain. Yes, Video Production can be a painful task but given you know what your limitations and budget are and given you choose the right production company to make your video; this roller coaster ride can be converted into one hell of a pleasant experience. I hope this simple piece of writing has been an eye opener to those who did not know the ABC of video production. There are many video production companies out there which might try to take advantage of you and extract money if they sense you are an amateur. So all you need is to know what you are aiming at through the video, what your budget is and is the company you are hiring worth your time and money.

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